Shapewear – a pretty collection

Let’s face it. While the right shapewear can give you the confidence to wear that skin-tight cocktail dress you otherwise would put in the “I’ll wear when I lose 10 lbs” part of the closet, it sure isn’t doing you any favors in the get-undressed-in-front-of-a-man department.

No matter how sexy you look on the outside, taking off your clothes to reveal your entire body squished into a less-than-sexy rubber tube (let alone the process of actually peeling said tube off) is one experience most women would rather not experience.  Which is precisely why Sassybax Founder Amanda Horan Kennedy has created a collection even the prettiest woman would envy.

Introducing “The Pretty Collection,” shapewear that looks just as good on the outside as it does on the inside!  Trust us – this is one undergarment he’ll be wanting to peel off.

“This collection is so pretty and sexy that it’s hard to believe it’s shapewear,” Kennedy says. “…women will actually want to show it off like lingerie!”

The Pretty Collection not only has Sassybax’s iconic slimming, shaping and confidence-boosting power, but also an unmatched seduction for those romantic moments.

The line retails from $50 – $118 in numerous department stores, boutiques and online retailers throughout the U.S., including Saks Fifth Avenue, HerRoom.com, BareNecessities.com, FreshPair.com and of course, Sassybax.com. The sultry collection consists of seven uniquely designed and, might we add, gorgeous styles – a slip, camisole, shaper bottom, high rise body shaper, thong body suit, control brief and control thong – that both shape and flaunt a women’s femininity beyond ordinary lingerie.

The Pretty Collection’s French-inspired design and superior fabrication is specifically designed to be worn by women…but this time, seen by men!

– Laura Kealey, RICHPR

The Fight Against Breast Cancer

Not only supporting women’s desires for beautiful lingerie, Affinitas Intimates is pleased to give back and support women battling breast cancer as well.  The lingerie brand and HerRoom.com have teamed up to donate 20% of proceeds from the sale of the “Samantha” Half-Padded Bra in Magenta (retail $28.00), sold online at http://www.herroom.com during the month of October, to the Breast Cancer Research Foundation in honor of Breast Cancer Awareness Month.  Affinitas is thrilled to join the fight and aid in this incredibly important cause, empowering women with something that gives every woman confidence – beautiful, sexy lingerie.

As a company devoted to creating comfortable, stylish, well-fitting lingerie for women of all shapes and sizes (bras go from 30A – 40G) giving back during Breast Cancer Awareness Month was a natural fit.  Affinitas hopes that through sale of their popular “Samantha” style, they will be able to make a difference in the lives of brave and heroic women everywhere conquering breast cancer.

“Breast cancer affects so many women. Thanks to devoted organizations like the Breast Cancer Research Foundation, more women are coming through the fight victorious.  We are so happy that we can do our part in contributing to the search for the cure.”
– Affinitas Intimates

While the donation will center on the Half-Padded Bra in Magenta, Affinitas’ Samantha style additionally offers a Padded Bra, Balconet Bra, Hipster, Thong, Bustier, Camisole and Chemise, ensuring there is a sweet something for everyone.  Delicate ruffles, lace and bow detailing keep the looks sweet, while sheer paneling and bodices keep them sexy.  Want to stay pretty in pink?  Try the style’s fairy-tale feminine Pink Champagne, sure to help you reign in your Prince Charming.  Prefer to heat things up? Samantha’s lacy little things in Hot Pink will have you channeling your inner vixen all day (and night) long.  Whether you prefer to be naughty or nice, Samantha has you (well, almost) covered.

Arrael Hanson; RICHPR

Valentines gift for her – lingerie & loungewear

For women looking for lingerie and loungewear that will meet their innermost moods and desires, TashiLingerie asks them to look no further.

Offering tasteful and carefully hand-picked wardrobe staples, basics with a twist and wearable fashion pieces, TashiLingerie strives to give women the tools for elegance, organic femininity, confidence and empowerment.

In celebration of its eboutique launch, TashiLingerie.com is offering shoppers 10% off total purchases placed now through 2/14/10 using code SRM33259 – just in time for Valentine’s Day!

Brands currently carried include Eberjey, Huit, OnGossamer, Eco Dream, Clo Fortuna, Luva Huva, Commando, NuBra and Eucalan Lingerie Wash.

Your lingerie and loungewear is not just for a special occasion or for someone else to see – but a precious gift to you. After a long day strutting around the office in your heels, running around with the kids or simply doing nothing at all but being the lovely goddess that is you, slip on a little something special from Tashi Lingerie – it will be our little secret.

Tashi, an intimate lingerie affair

Arrael Hanson

fashion. accessories. lifestyle.

Tashi Lingerie offers foundations, lingerie, loungewear and accessories in an inviting, soothing shopping environment.  From designer must-haves and emerging eco labels to unique pieces from around the world, Tashi Lingerie offers wardrobe staples, basics with a twist and wearable fashion pieces to give women the tools for elegance, organic femininity, confidence and empowerment.

Tashi’s tasteful collection has been carefully hand-picked to appeal to a variety of desires, moods and above all, a woman’s natural spirit.  Brands currently carried include Eberjey, Huit, OnGossamer, Eco Dream, Clo Fortuna, Luva Huva, Commando, NuBra and Eucalan Lingerie Wash

, with many more to come.