Boost your caboose

Ever heard of a bum bra? I hadn’t, until a couple of weeks back when I tried on jeans featuring this built-in contraption. I had slipped into a pair of dark, dressy Canadian-made Fidelity jeans. The pants fit and felt comfortable, but when I came out of the change room and checked them out in the full-length mirror, cont’d

The Bum

In our culture, the bum is one of the body’s most alluring features. Round and tight is hot. Jiggly, sagging or flat is not. So a bum bra is a no-brainer.



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